Nathalie Croquet Spoofs High Fashion Ads Using Models That Encompass A Diverse Range Of Age And Body Types

Nathalie Croquet is a French stylist and journalist who has cleverly recreated high fashion and beauty advertisements in an Instagram series entitled “Spoof”. Having once worked as Biba’s fashion editor and Jean Paul Gaultier’s photo director, Croquet is deeply familiar with the types of imagery that have defined such marketing campaigns, from Eric Bompard’s pink-toned whimsy to Isabel Marant’s sultry and pseudo-dishevelled aesthetic. The lighting, makeup, and styling are remarkably similar between the originals and their spoofs (the studded plaid shirt in the Eleven Paris parody appears near-identical, for example), with the critical differences lying in the models themselves: they encompass a diversity of body types and ages.

Playful and light-hearted, Croquet’s imagery reminds us of the theatricality of fashion advertising; lighting, makeup, and costumes are carefully arranged to appeal to marketed notions of high-end beauty. The “Spoof” models do a great job recreating the postures and facial expressions to reveal both the parody and the construction of the original campaign imagery. Visit Croquet’s Instagram and website to learn more. (Via AnOther)

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