Louis Jacinto’s Photographs Of Floating Signage

Jacinto’s photographs of big company logos are particularly evocative; devoid of branding, advertisements and the adoring gaze of consumers, they seem almost lonely. There’s a nostalgia to Jacinto’s photographs. They’re haunted by ghosts of icons from the past.

“I expected so much growing up in the 1960s. My home always included discussions of the day’s events and politics. I saw how people struggled, fought and died for what was right. I thought by the time I was grown, the world was going to be beautiful and wonderful. I see we are still getting it backwards. I do everything I can so that my own ideals don’t float away.”