Iconic Album Covers Zoomed Out To Reveal What Happens Outside The Frame

Aptitude, a digital agency based in Bedfordshire, U.K., pays cheeky homage to the (lost?) art of the album cover. They’ve picked an array of such album covers, some more tongue-in-cheek than others, and played around with the design by showing what’s been left out. On their site, you can scroll over each photo and “zoom out” to view the imagined bits from the cutting floor.

“Album cover art used to be meticulously created to portray some kind of message that the band or artist was trying to convey,” Aptitude says. In a way, that sums up their mission with this project as they set out to turn that message on its head. Their designs also function as a retrospective as they add a time traveler’s souvenirs into the mix: Justin Bieber’s My World pans out to reveal his untimely arrest; Bubbles glares balefully from a jail cell on the outskirts of Off the Wall.

Bruce Springsteen’s iconic Born in the U.S.A. zooms out to show the rock star approaching food truck serving — what else — burgers. In the foreground is a stereotypically hefty American. A bit on the nose? Maybe, but all in good fun.

“We all have a favourite album,” the agency says. “One that means something to us more than others.” (via Demilked)

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