Wim Delvoye’s Photographs Give Mundane Messages Monumental Exposure

In 2000, Belgian multimedia artist Wim Delvoye composed a series of photographs which appear to capture text and note style messages etched on the side of mountain faces. Known for his quirky sculptural style, like his elaborately carved tires, Delvoye manipulated these photographs in order to juxtapose the mundanity of the displayed messages with the sublime, natural beauty of the world’s structures. With messages like “RUDE BUT CUTE 18 YEAR OLD BABE 018 83 87 480″ and “HONEY, DON’T FORGET TO TAKE OUT THE GARBAGE. NINA,” Delvoye cleverly elevates the status of these banal declarations to a monumental scale. In Delvoye’s images, absurdities are reinforced while the overall importance of the messages – because of their ubiquity – is not entirely dismissed. Delvoye’s aesthetic is one of recontextualization and deconstruction – even the structure of website is a testament to his implementation well-known imagery in order to create an accessible and familiar user experience. (via public delivery)

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